Leaders within Fall River’s arts and tourism community provided an update last week on the city’s growth within those two industries.
On hand for the presentation were local elected officials as well as Michael Bobbitt, executive director of the Mass Cultural Council, and Kate Fox, executive director of the Massachusetts Office of Travel and Tourism.
Viva Fall River was awarded funding last year by the City of Fall River to lead in the development of strategies and events to expand the city’s tourism initiatives. Executive Director Patti Rego said last year the city received a study conducted in conjunction with UMass Dartmouth that looked at ways the city could expand its reach to drive more visitors to Fall River.
Ms. Rego says the city has culinary and historical attractions that can be attractive to tourists. Viva Fall River has focused its time on creating free family events to attract not only visitors but also residents.
The Fall River Arts and Cultural Coalition (FRACC) has developed a creative arts plan to support local artists with funding and programs that have enhanced the city’s arts scene. Executive Director Ashley Occhino said FRACC’s efforts have made a tangible impact in Fall River over the past two years.
Both Viva Fall River and FRACC are planning to expand their community offerings in 2024.
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